The Paquita Ruby Collection

The face behind the brand, Jerrinice Itela. Based in London.

Jerrinice has always been creative in her work. As a student, she always found peace in making and getting her hands into something creative. After leaving school she went on to study Art and Design, which led her to university studying a degree in Fashion Jewellery. Jerrinice went on to work at various small jewellery businesses whilst slowly starting her own brand. As a result of the COVID 19 lockdown Jerrinice was able to concentrate more on her jewellery business Paquita Ruby, which has now been running for three years.

After Salon owners Emma-Jane & Amy-Lee stumbled upon the Paquita Ruby Jewellery collection featured on a London market stall they just knew it had to have a home within Sorella & Co.

Now taking pride of place along our reception zone, the Paquita Ruby collection is a firm hit amongst the clients of Sorella & Co.

Complete with pieces of jewellery of all styles, consisting of necklaces, earrings, bracelets and rings.

The Paquita Ruby Jewellery collection is regularly updated with new handmade pieces & can be both viewed and purchased from within the salon.